Category Archives: Business Advice

Photographers ask each other a lot of questions. “What camera do you use?” “Which lens did you take that with?” The more expensive the answer, generally the happier the inquisitor is. Sometimes you hear: “How did you take that?”, “How … Continue reading →

You want to make your business amazing? Truly, utterly, inspirationally, “I-now-have-to-lie-down-that-is-so-amazing” amazing? That kind of amazing? Well, you’re going to have to do something that a lot of people in business find quite hard to do. Actually, most of them … Continue reading →

In the final part of this series, I’ll be talking about training and how important it is to photographers. For the other two parts in the series, have a look at my posts on marketing and sales. Training is something … Continue reading →

In my last post, I talked about the importance of marketing to the photography business. In this one, I’ll be talking about sales. You can have the best product or service in the world, but if you’ve no skill in … Continue reading →

Last week, Peter and I were privileged to speak to a group of our peers. We were able to get across some of the positive things that photographers can do to enhance their business. One of the topics I highlighted … Continue reading →

One of the things that surprises many people about running any small business, and perhaps especially photography, is that a relatively small proportion of your time is spent actually photographing or doing photography-related activities. Let’s face it, photography for many … Continue reading →

“Let me tell you what you need,” isn’t an approach many photographers adopt in their dealings with their clients. Rather the reverse is true. We typically bend to the will of the client. We let them tell us what they … Continue reading →